Last week I tracked my starting/baseline metrics before our first WOL circle group meeting. My purpose in tracking metrics is to have a quantitative way of measuring changes in my behaviors as a result of participating in a circle. I’ve shared the actual numbers at the end of the post.
To be clear, the point of this is about making meaningful changes that will help me accomplish my goal, not just about chasing numbers. I could go in and just click “like” on everything I see on Twitter but for me that’s not going to get me any closer to accomplishing my goal. What follows is the story last week’s numbers tell me, but I fully recognize that it’s my interpretation and that others can look at the same data and come to very different conclusions. (Please feel free to share any different interpretations you may have.)
Contributions to Internal Company Sites:
While my total number of posts to our internal company enterprise social network increased over the past week, the responses (views, likes, and comments) to those posts actually decreased pretty significantly. I attribute this to the fact that the majority of the new content I created was related to our working out loud circle. So the intended audience for this content was much more limited.
I was very pleased to see that there were quite a few people outside of our WOL circle that were actually reading what I had posted. So that tells me that there is interest in what’s happening in our circles beyond our participants. I’m hopeful, that by sharing and allowing others to follow our progress, we will have enough interest to launch a second round of circles once our first groups have finished.
Despite the fact that there may have been limited views, much of the content I created is reusable, so that if I or anyone else wants to launch a new circle, they can start with what is already available. Another benefit for me is that by documenting what I did, how I did it, what worked, what concerns were shared, what didn’t turn out the way I hoped, and other observations is that I have resources to learn from and build on for next time. I like to think I have a great memory, but things fade over time. At the end of 12 weeks, I’m less likely to remember the things that happened during week 1. So while the initial views may be limited, I anticipate that the views over time will only increase.
My Public Contributions
This is the area where I saw the most improvement personally, not just in terms of numbers but in actual changes in my behaviors. Clicking “like” on a tweet or blog post is very easy. It takes almost no effort, and is a simple way to show appreciation. I know it makes me feel good when someone “likes” something I’ve shared.
However, I’m a bit more reluctant to leave a comment. So I thought about why that is. For me it boils down to three different issues: it takes more time, it requires putting some thought into what you want to say, and I worry about whether what I have to say is really meaningful. What helped me to get over my reluctance to comment on other people’s content was having someone leave a comment on my blog. I truly appreciated that someone not only took the time to read my blog but also took some extra time to leave some comments for me. So, I left three different comments on others blog in the past week. All were warmly received, and I want to make a point to do it more often in the week to come.
I will have to confess that the comments I left were not on any blogs related to compliance or my goal. I was merely dipping my toe in the water or as John would say “touching the treadmill”. So in the coming week I’m setting a goal to leave a comment on at least one blog related to ethics & compliance.
I am also making strides toward increasing my external network. I’ve added both new Twitter followers as well as new LinkedIn contacts. As a result, people have provided me with their contacts in other pharmaceutical companies which can help me to get that much closer to my goal. Plus, I’m learning some amazing things I wouldn’t have been exposed to otherwise. I’m definitely stretching and growing as a result.
Working Toward My Goal:
I need to keep reminding myself, that what really matters is the progress I make toward achieving my goal. I can create hundreds of posts, collect scores of “likes”, and add countless new connections but if it doesn’t lead me toward accomplishing my goal, it really doesn’t matter.
I have tried to do something every day related to my goal. Some days I can spend more time than others but even just 15 minutes is enough to keep my goal in the forefront of my mind. Most of my effort has been spent researching and creating my relationship list. For me this has definitely been time well spent. It’s been enlightening to find others in my field and learn more about the paths they took in their career. I learned a lot by comparing job responsibilities and skill sets. I began to see where I can offer a unique perspective based on my background. I think all of this will help me to be better prepared when I’m ready to begin offering contributions.
If you are interested in the actual numbers, they follow. I collected them and I am sharing them to keep myself honest. As I’ve said, for me what is really important is not the numbers but what I can learn from them so I can achieve my goal.
My Contribution Metrics (In the past 7 days):
- # of Posts to Internal Site – increased by 6 from 15 to 21
- External blog posts – 7: same as previous week (kept my commitment to my 30 day challenge)
- Comments on others blogs – 3 (this was a first for me)
- Tweets – increased by 31 from 8 to 39
- Retweets – increased by 2 from 14 to 16
- Likes – decreased by 9 from 64 to 55
- Following on Twitter (current #) – increased by 39 from 198 to 237
Measures of Responses to My Contributions:
- Internal posts views – decreased by 204 from 330 to 126
- Internal post likes – decreased by 16 from 21 to 4
- Internal post comments – decreased by 33 from 41 to 8
- External blog views – increased by 27 from 92 to 119
- External blog likes – increased by 3 from 3 to 6
- External blog comments – increased from 0 to 2
- Tweet/Retweet likes – no change, 17 total each week
- Retweets – increased by 1 from 8 to 9
- New followers – 32
- # of relationship Names – 17
- # of contacts/contributions – 1
- # of intimacy level changes – 0
- # of days worked on goal – 7
- # of hours worked on goal – 10